Mariko Design

Archive for the ‘Graphic Designer’ Category

A thoroughly prepared client brief is half the success of a rebranding or design project. Attaining all the necessary and relevant information from the client and a comprehensive insight into the client’s brand provides you with a great foundation for the right brand identity and design solution.

As a designer or brand consultant, a properly prepared client brief gives multiple sources of ideas to work with. Unless you have a clear understanding of what the client wants and needs you waste your time trying to design something out of nothing and the client ends up spending more money than budgeted for as a result of the required modifications…which naturally makes both parties very happy….

Depending on the particular project you will need a specific design brief. That means if you are developing a website or creating a business card, the client design brief will be different. However, there is some general information about your company and what you want to achieve, which should give a good idea in any design situation. Here are some general questions that will help me and fellow designers and consultants:

1. Title 2. What is the nature of your business? What does your business do? 3. What is your target market? a. Age b. Sex c. Income d. Occupation e. Location 4. What is unique about your business or product? 5. Who is your competition? 6. What is your aim? What are your goals? 7. How do you want your clients to feel about the brand? What is the message you want to communicate? 8. What is your budget? Range? a. Providing a rough guide enables the consultant/designer with an idea of the type of marketing and design solution that can be provided to you. 9. What is your deadline? 10. Provide the designer with current and past design and marketing materials.

 

 

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Are you looking to launch your graphic design career and smash your competition? If so, distinguish yourself from the competition and accentuate your design skills by becoming a certified expert in Adobe ™ software products. Adobe manufactures the most widely-used and most accessible graphic design software programs — no matter what kind of graphic design work you do; you will probably find yourself using one of Adobe’s many software products. Here is information you need to learn more about becoming certified in using Adobe graphic design software.

I. Why should you get certified in Adobe?

You can find many reasons why you should credit yourself as a certified Adobe expert. Becoming certified as an Adobe expert will make you stand out from the competition. Adobe certification is an industry standard certification that represents excellence in your field. It is the best way to demonstrate your proficiency in Adobe software to prospective clients and employers.

II. Adobe certification impresses your clients and competition.

An Adobe certification allows you to enhance your image and skills in many ways. You can emphasize this certification on your resume as a way to distinguish yourself from the competition. If you are a freelance graphic designer, you can show clients you are qualified to handle the most challenging projects. You can use your Adobe certification to attract new business and clients. You can use the Adobe certification to gain more recognition from your employer and increase your chances of a promotion or a raise. Since the Adobe brand is so well known, Adobe certification will get you noticed.

III. An Adobe certification attracts like-minded creative designers.

Even if you are not interested in becoming Adobe certified, it can still be a great standard to run your design business. If you are a freelance graphic designer or run your own graphic design business and are looking for associates, you can use the Adobe certified credential to find the right person for the open position. The Adobe certification is an easy way to assess the skill level of all of your candidates. You can invest and promote your employees according to the Adobe certification.

IV. Get ready to become an ACE graphic designer.

What does it mean to be an ACE graphic designer? Becoming an ACE means an Adobe Certified Expert. Being an Adobe Certified Expert proves that you are proficient in one or more Adobe software products. To become an Adobe Certified Expert, you will need to study for and pass one or more proficiency exams. The proficiency exams are product-specific; depending on which product(s) in which you choose to become proficient.

V. Why should you choose to become an ACP?

Another important credential in graphic design is the Adobe Certified Professionals label. This is a label that helps graphic designers separate themselves from other IT professionals. These professionals have the amazing talent to work with the latest Adobe platforms and products.

VI. Becoming an Adobe Certified Associate (ACA).

Adobe also offers a third important credential — this is the title of Adobe Certified Associate. This credential ensures that certain graphic designers or media professionals possess the right skills to plan, build, and design, and allows the user to communicate effectively between different platforms and digital media. This certification validates that you have latest skills to move fluidly between different popular Adobe software products.

Being a graphic designer is a career that is ideal for anyone who loves to use words and pictures to communicate ideas and messages to other people. Graphic designers are used for a whole variety of different jobs in lots of different fields which can include things like:

• Advertising on posters and in magazines.

• Designing the layout of websites for companies.

• Creating CD-ROM pages.

• Designing logos, letterheads and other branded material for companies.

• Creating brochures.

• Designing leaflets and handouts.

• Designing effects and credits for movies and television.

A graphic designer can do all of these and more as it is such a wide ranging and challenging job, but many people choose to focus on one or two specific areas and make them their speciality. Being a graphic designer is also very rewarding for anyone who has a keen interest in advertising and the way that design can influence people.

So what does it take to become a graphic designer? Firstly it is a good idea to take art and design related courses whilst at school, as this will give you a good grounding as you start on the route to becoming a graphic designer. If you have not done this you might be able to get on a college course which will help you to learn more about being a graphic designer and will help you to further your education. To be really successful as a graphic designer you should really have a bachelor’s degree and this is one of the most basic requirements for many of the graphic design jobs that are advertised.

During your bachelor’s degree to become a graphic designer you will cover a great deal of difference mediums and types of design. This will help you to gain an understanding of a wide range of different areas and it will also help you to decide what you would like to specialise your bachelor’s degree in. Subsequent years will then be spent in more specific areas in which you would like to work. There are so many different disciplines that are involved in graphic design that you might want to pick two or three and then in your final year focus on just one.

If you are already a graphic designer and would like to pursue your career in a different direction you will be able to get onto an associate degree or a certificate program. These are designed to help graphic designers to branch out into different disciplines and increase their knowledge of these disciplines. However you must be aware that you must also have a bachelor’s degree in graphic design before you can start on a different graphic designer course.

Becoming a graphic designer does mean a lot of hard work and a lot of determination, but it will be more than worth it when you are in your chosen profession. So even if you have not taken are or design school, you still have a chance to become a graphic designer.